A decisive european citizens’ initiative

Brussels – Signed, sealed, and delivered !

The “Save Cruelty Free Cosmetics – Commit to a Europe Without Animal Testing” European citizens’ initiative (ECI) has smashed the requirement of gathering 1 million validated signatures – reaching over 1.2 million statements of support from European citizens.

The European Commission must now meet with campaigners and address citizens’ concerns. As over 10 million animals suffer in experiments in the EU every year and new non-animal technologies are being developed faster than ever before, the time for change is now.

Launched in August 2021 by Cruelty Free Europe, Eurogroup for Animals, the European Coalition to End Animal Experiments and PETA, the ECI has been supported by global beauty and personal-care companies The Body Shop, Dove et Lush and actively promoted by a coalition of groups and campaigners from every corner of Europe.

Hundreds of celebrities also supported the campaign, including Sir Paul McCartney, Ricky Gervais, Finnish heavy metal band Lordi, Italian singer Red Canzian, French journalist Hugo Clément, and actor Evanna Lynch.

No other ECI has ever received this level of support across so many different countries.

This ECI passed the minimum target in 22 different countries, demonstrating pan-European support for ending animal testing.